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Why Promotional Products Work During Tough Economic Times by John D. Powell

Last year the promotional products industry grew to 17 billion dollars in annual sales. It has grown by double digits for the past 14 years. During the same time it has been the fastest growing advertising medium of all.

Even in 2001, which saw huge decreases in every advertising sector, the promotional products industry grew by 3% (Source; Advertising Specialty Institute). Why in the midst of a recession, huge stock market losses, record bankruptcies taking their toll in nearly every industry and all advertising medias showing record losses, has promotional products gone nearly unaffected?

Smart companies have realized that it's targeted, rifle approach can be even more effective in tough economic times tan ever before.

Instead of gambling valuable advertising and marketing dollars on shotgun approach, broad-based campaigns, these smart companies realized they could not afford to stop doing the right things to make their business successful.

They can drastically reduce their marketing expenses while still thanking, motivating and rewarding their most important partners (customers, employees and prospects) with real, tangible advertising that not only creates awareness about you and your message but delivers value, says thank you and stays around to do it over and over again!

Let's take a closer look at what is important to our business:

  • Keep Current Customers Happy and Loyal (Solidify existing revenue stream)
  • Develop new business from these existing customers (More revenue from same customer base)
  • Get more customers (more revenue from new people)
  • Get employees to do more with less (cuts in payroll and personnel create new issues like higher turn-over, drop in morale, attitude problems, etc.)

Saying "Thank You" is still one of the most important things we can do to show appreciation. We were taught it from birth yet, still take for granted those who make us successful. Don't just say Thank You -


How about a program where you consistently show appreciation to your existing clients for their first order, reorders, anniversaries, end of year/holidays of doing business with you or just a THANK YOU at any time and for no specific reason other than to say THANK YOU for their continued patronage?

What are you doing now to keep the hungry competitor wolves away from your client's doors?

Do you think promotional products are too expensive? Can't afford it?

Don't EVEN go there.

First of all, since your customers are the entire reason you are in business, you can't afford NOT TO SAY THANK YOU. Not to mention the thank you does not have to be expensive. Action Advertising has Thank You gifts starting at under $1.00 each. We all know that even a note or card can be a very appreciated sentiment.

But how about if you combine that with a small token of your appreciation that is not only a useful keepsake for your customer but also carries your name to constantly remind them of who gave them this gift.

The bottom line is this: Even though the economy may struggle for some time and many business are constraining their advertising budgets, promotional products continue to be a cost-effective way for you to keep your business message in front of clients and prospects. Call us today and we'll be happy to sit down and discuss products and solutions that will serve the best needs of YOUR business.


This article was published on Monday 24 November, 2008.
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View Proofs Before Your Order Is Sent Into Production

We realize that promotional products are an investment - and we want you to be happy with the finished product. Supply your own camera ready art and you'll know exactly how the project will turn out. Can't provide camera ready art? Let our team of designers prepare artwork for you and send you a proof prior to the project being completed. For even more peace of mind, allow us to produce an actual pre-production sample at a small fee. If your budget won't allow for that, many times we can provide a virtual sample at no charge.

Promotional Products and Marketing Gifts

Did you know promotional products and merchandise with your logo not only strengthens your relationships with customers and prospects, they actually have a better retention rate than with many traditional advertising ventures. Promotional products, also known as specialty advertising, build brand awareness, help build corporate identity and promote a positive impression of your business. Let our team work with you in selecting the best specialties that fit your corporate identity. When used, specialty advertising products are a valuable tool in solidifying your position in today's competitive marketplace.

Promotional products are also serve as great marketing gifts to leave with potential customers and clients. Let your sales force leave behind promotional products with your name, logo and contact information on them and you will experience the benefit in increased results. In today's competitive marketplace, "desk time", is an essential element in moving through the marketing clutter of emails, phone calls and mailings. what better way to have your prospects and customers think of you than when they use a pad of Post-Its, pen, mousepad, coaster, cup or calendar with your logo constantly presented to them. Research shows companies that use advertising specialties in their marketing mix outperform those that don't use specialty products.

If you are experiencing any difficulties searching this site, try our secondary site by clicking HERE

Corporate and Business Gifts

In today's competitive workplace, employee recognition is an essential element in retaining your valuable workforce. We are able to provide a wide range of gifts designed to foster morale, provide a sense of loyalty and reward performance. Whether you choose crystal awards, electronics or any of our many corporate gifts they will be sure to please and create a sense of success and job security. As with any corporate gift or reward, employees tend to display or use them with pride.

Business gifts are a standard - especially when you want to thank your clients for their time or business. What better way to leave a valuable impression than with a premium gift decorated with your logo or message. Action Advertising offers a comprehensive selection of corporate and promotional gifts designed to show your appreciation to those you select to receive them.

So, whether you are celebrating a milestone of sales or tenure, our selection of corporate gifts will sure to lend an element of class, a feeling of accomplishment and appreciation. Whatever the need from crystal, glass, leather or electronic, we have a special corporate gift to please and fit any budget.

Promotional Company Shirts

Corporate shirts are a great way to reward clients or to increase your exposure to the public. We are pleased to offer a wide range of shirts including embroidered polo's and custom printed shirts. Shirts can provide your business with free advertising - and what company wouldn't want that?

Whether you are seeking to increase team building, present a unified appearance or create a sense of belonging - promotional shirts can help you accomplish your goal.

Even if you need corporate uniforms, Action Advertising is pleased to offer a wide range of uniform programs. We offer many styles in men's as well as ladies cuts. Worried about stains? Let our selection of stain resistant shirts help keep your employees looking their best. Concerned about the environment? Action Advertising offers many "green" products including bamboo which not only is environmentally friendly, but naturally anti-microbial.

Trade Show Giveaway Items, Logo Pens

Tradeshow giveaways can be a source of stress for those planning what to giveway. Let the helpful and knowledgeable staff at Action Advertising help by offering solutions to maximize your budget. With comprehensive sourcing options, we can find products tailored to fit your marketing objective. We can custom print a wide range of proven tradeshow giveaways including pens, bags, key chains, magnets, huggers and more. We also can provide mouse pads, umbrellas, MP3 programs, banners, candy and flash drives.

By far one of our best selling tradeshow giveaways is pens. Chances are, most of the pens on your desk, in your car or at home have a corporate logo on them. These items can be customized with a message that will be seen time and time again by customers, prospects and employees. So whether you are promoting a message of safety, celebration or location - imprinted pens go a very long way in advancing your corporate message because they usually are so well traveled. Action Advertising offers a pen to fit any budget from sleek upscale fountain pens to more economical varieties.

Printed Materials and Graphic Design Services

In addition to promotional products, Action Advertising offers outstanding pricing on a wide range of printed paper items including business cards, brochures, flyers, doorhangers, postcards, catalogs, CD/DVD inserts and much more.

If you need something designed, we have a staff of in-house graphic designers that help with logo design, print campaigns and printed collateral - including banners and auto magnets. Our rates are far more competitive than traditional ad agency rates.

We understand marketing and corporate branding.


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