Challenge: Bacardi Rum is one of the most popular liquors around the world.Bacardi sales have remained steady but the liquor industry has seen many upstart companies offset their profits. In order to say thanks for their loyalty and keep their brand fresh in people’s minds, they were in need of products that people would use not just once but continuously, thus delivering a lasting message at an affordable price. The fact that the items were to be mainly distributed at beach bars and other outdoor venues further limited their options. The distributor was growing increasingly discouraged with the products available until discovering the Tekweld line of promotional products.
Solution: Tekweld’s product line offers a wide variety of options for continued use. Bacardi representatives were offered opinions and recommendations. After some deliberation, both sides agreed on Tekweld’s SPF 30 Sun block Stick. The sun block stick met all of the criteria; it promoted continued use and the full color wrap-around label delivered a lasting a impression. Its affordable price made it even more attractive and its size made it an incredibly convenient give-a-way. The sun block give away was such an ultimate success that Bacardi returned to the Tekweld line searching for other products that would meet the same criteria. Before long, the sun block stick, collapsible water bottle and Tekweld’s custom sunglasses were all in constant rotation as Bacardi give-a-ways in beach bars and venues across the country.
Result: Bacardi was so pleased with the positive response that each product received, that they became standing orders. Months later they were still being produced and Bacardi began looking to add even more products to their give-away line-up.
Action Advertising is a proud distributor for Tekweld products. Contact us for more information on these great products.